PC MMO Guild Wars 2 Gold will launch in China on May 15 at 10:18 a.m. local time

PC MMO Guild Wars 2 Gold will launch in China on May 15 at 10:18 a.m. local time. That's the most specific (non-midnight) release date we've ever seen, but it's for a good reason. Developer ArenaNet notes that the number 8 is known in Chinese culture to be lucky. As for the 10 a.m. part, an ArenaNet representative told GameSpot that this specific timing comes down to late morning traditionally being a good time to launch MMOs in China.

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"The Zephyrites have returned to honor the spirit of their trade agreement with Lion’s Arch," ArenaNet said of the upcoming festival. "Lion’s Arch is largely destroyed and still reeling from the devastating attack by Scarlet" that ended the last series of Guild Wars 2 updates. "Players participate in challenges and activities to help raise funds to rebuild the city they helped defend," inlcuding  That "taking on challengers in the return of Queen Jennah’s Gauntlet."At the event, Mike O'Brien shared with players Arenanet's vision for Guild Wars 2, which is a game to challenge outdated assumptions about what MMOs have been, and to make a game that instead shows what MMOs can be. In addition, he shared with Chinese players that Guild Wars would be a truly global game with synchronized global content for both Western and Chinese players.

KongZhong ( KONG ), listed in Nasdaq in 2004, is one of the leading providers of digital entertainment services for consumers in the PRC. We operate three main business units, namely WVAS, mobile games and Internet games. Within Internet games, KONG has the exclusive publishing rights for World of Tanks, World of Warplanes, World of Warships, Guild Wars 2 Power Leveling and other titles in mainland China.Studio co-founder Mike O'Brien said in a statement that ArenaNet and KongZhong have been working together for 18 months on the Chinese version of Guild Wars 2. "Finally, we're ready to open our arms and join with China as one global community," he said.